What Google Got Right (and Wrong): A Playbook for Founders from In The Plex

The inside story of how Google scaled with culture, code, and conviction—and how you can too

I. Introduction: Why Google’s Origin Story Still Matters

In the crowded field of tech history books, In The Plex stands apart—not just as a chronicle of Google’s ascent, but as a penetrating examination of what happens when a company is engineered, rather than merely built. Authored by veteran tech journalist Steven Levy, this 2011 book offers an inside …