Think Brutal, Think Clear: Lessons in Simplicity from Apple’s Creative Insider

How Apple’s Obsession With Simplicity Became Its Superpower — and What You Can Steal From It

1. Simplicity Is a Strategy, Not a Style

If you’ve ever launched a product that didn’t stick, sat in a meeting that went nowhere, or shipped a feature no one asked for, chances are you weren’t just dealing with poor execution—you were fighting complexity. Not the complexity of technology, but the kind that creeps in through bloated teams, unclear languag…