The Customer Development Framework: A Startup’s Search Process

The Startup Owner's Manual: How Startups Replace Assumptions with Evidence Before They Scale

Before any startup can grow or scale, it must answer one fundamental question:

“Have we found a repeatable and scalable business model?”

Traditional business plans assume you know your customers, the right product, and how to sell it. But startups don’t begin with certainty—they begin with hypotheses. That’s why Steve Blank’s Customer Development framewor…