“Loved” Is Not Optional: Why Product Marketing Is the Missing Link in Your Growth Engine

What founders, PMs, and marketers need to learn from Martina Lauchengco’s battle-tested playbook for building market-leading tech products.

I. Introduction: The Case for Strategic Product Marketing

Ask any founder what makes a product succeed and you’ll hear the usual: “great UX,” “tight feedback loops,” “feature velocity,” “PMF.” These aren’t wrong—but they are incomplete. Because the truth is, plenty of well-designed, high-potential products never break through. Not because the product is …