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How Masayoshi Son Turned Yahoo! into His First Internet Empire

How Masayoshi Son Turned Yahoo! into His First Internet Empire

The wild, overlooked story of how a one-day deal, a bold demand, and a Japanese spin-off launched SoftBank’s global tech playbook.

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Jack
May 02, 2025
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How Masayoshi Son Turned Yahoo! into His First Internet Empire
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The Yahoo! story in relation to SoftBank begins with Masa's investment in the company, which was a significant step in SoftBank's expansion into the US. Masa inherited a stake in Yahoo!, which was described as having "one of the goofiest names in Silicon Valley". Yahoo!, standing for "Yet Another Hierarchical Officious Oracle," was an online portal link…

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