How Jony Ive Designed Apple—and a Generation of Product Thinkers
10 Pillars of Design That Built the World’s Most Valuable Company
1. Opening: The Designer Who Engineered Apple Itself
The best Apple products don’t need instruction manuals. They just work. You tap an iPhone and it responds like a living thing. You lift a MacBook lid and it opens with just the right amount of resistance. You pull an iPod out of your pocket and its curved surface feels… human. That sense of “inevitabil…
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