From Smartphones to Smart EVs: How Lei Jun Makes Big Bets

The strategic mindset behind Xiaomi's most consequential moves

Xiaomi: Building a Company at Internet Speed

Twice in Xiaomi’s history, Lei Jun made company-defining decisions: first, to enter the smartphone market in 2010; then, in 2021, to invest $10 billion over a decade in electric vehicles. Neither decision was impulsive. Both were driven by deep convictions about timing, capability, and user value. More importantly, both followed the same strategic logic…