Debunking the Myth: Why Great Products Still Fail Without Go-To-Market Mastery

Lessons from Yasmeen Turayhi’s Playbook on Positioning, Launches, and Customer-First Product Marketing

I. Introduction: Why This Book Matters Right Now

In an era where product teams move fast and break things—but often forget to plan their go-to-market (GTM) strategy—Product Marketing Debunked by Yasmeen Turayhi steps in as a grounded and essential guide. It’s not a theory-heavy academic book. It’s a field manual. Written by someone who’s launched over 20…