Creative Selection at Apple – The Hidden Process Behind Breakthrough Products
How Apple’s Hidden Culture of Demos, Taste, and Craft Built the iPhone—and What Every Builder Can Learn From It
1: Introduction – A Quiet Classic from Apple’s Engine Room
What if the most valuable lessons in product innovation didn’t come from flashy frameworks or leadership manifestos—but instead from an engineer sitting in a hallway, waiting to demo a piece of unfinished software to Steve Jobs?
That’s the understated power of Creative Selection. Ken Kocienda, a p…
Keep reading with a 7-day free trial
Subscribe to Read to Build to keep reading this post and get 7 days of free access to the full post archives.