Blue Ocean Strategy: The Playbook for Escaping Competition

How smart companies create uncontested markets—and make rivals irrelevant.

1. Introduction & Why It Matters

In today’s hypercompetitive markets, most companies are stuck in what Blue Ocean Strategy calls “red oceans”—crowded industries where firms battle head-to-head over shrinking demand. The result? Price wars, incremental improvements, and squeezed margins. Whether you're launching a new SaaS tool, a DTC brand, or an enterpr…